How to Use Your Brand Photos With Digital Overlays
Your brand photos are more than just great headshots or product images; they’re versatile assets that can be enhanced with digital overlays to create engaging, on-brand content. Whether you’re adding a logo, a quote, or layering images together, overlays can make your brand photos even more impactful.
One of the easiest ways to do this? Canva.
Here’s a step-by-step guide to incorporating digital overlays into your brand photography:
1. Upload Your Brand Photos to Canva
Open Canva and create a new design (choose a size that fits your needs, like Instagram Post or Presentation).
Click “Uploads” in the left panel and drag in your brand photos.
2. Add a Logo Overlay
Upload a PNG version of your logo (transparent background works best).
Drag the logo onto your photo and adjust the placement—corners or negative space work well.
Play with opacity (reduce it slightly for a subtle watermark) or add a white background behind it for contrast.
3. Overlay Text for Branded Quotes
Click “Text” and choose a font that matches your brand’s style.
Type your quote or call-to-action.
Adjust the size, spacing, and placement- negative space in a photo makes for the best readability.
Use contrasting colors for text vs. background to ensure clarity.
4. Layer One Photo Over Another
Drag a second image onto your design and place it over the first.
Adjust size and positioning; does it cover important elements? Does it balance the composition?
If needed, lower the opacity of the top image to create a blended effect.
5. Keep It Simple and On-Brand
Use images with clean backgrounds for text overlays. Busy images can make text hard to read.
Stick to your brand’s color palette for consistency.
Play with opacity and transparency to create a soft, layered look.
With these simple techniques, you can elevate your brand photography and create polished, professional visuals that reinforce your brand identity. Whether for social media, marketing materials, or website graphics, digital overlays help you make the most of your brand photos in a creative, engaging way!
