Francis & Saint Interiors: Cool Girl Brand

When Casi, the founder of Francis and Saint Interiors, walked into the studio, she brought more than just her styling expertise; she brought a distinct vision. With a creative direction rooted in bold lines, unapologetic beauty, and just the right amount of attitude, her brand photo session was designed to reflect the exact kind of cool girl energy she puts into her interior design work.

From the jump, she knew what she wanted: sleek, in-studio portraits that felt intentional, architectural, and a little unexpected. She showed up with her own mood board elements (a move I will always love), a sculptural floral arrangement that added texture, and a very edgy chair; one of those pieces that effortlessly ties a space together. The kind of detail that says, Yes, I know exactly what I’m doing.

The results? A gallery of portraits that give off cool girl vibes in all the best ways. Think structure, contrast, confidence, and a little bit of smirk. Every element in the frame was a nod to the type of interiors Casi creates; fun, sexy, and bold spaces that are as much about energy as they are about design. These portraits were not about playing it safe. They were about showing potential clients exactly what they can expect when they hire Francis and Saint Interiors.

I love when brand sessions have a strong creative direction like this. When clients like Casi come in knowing who they are, it makes everything- from posing to prop styling to editing- fall into place with ease. These portraits are more than just pretty pictures; they’re a magnet for the kind of clients Casi wants to work with.

If you love interiors that make a statement and feel just a little rebellious, you’re going to want to keep an eye on Francis and Saint.