13 Ways to Use Your Professional Brand Photography
Professional brand photography is an invaluable asset for any business. Are we biased? Definitely 😆
That being said, enhancing your image and communication across multiple channels can be a very powerful, yet underrated, tool in your arsenal as a business owner. Put those professional photos to work for your brand, and connect the dots for your clients and potential clients by removing guesswork and roadblocks from the equation.
Here are 13 effective ways to utilize your professional brand photos:
Social Media Posts and Profiles: High-quality brand photos on platforms like LinkedIn, Facebook, Twitter, and Instagram ensure a polished and consistent brand identity. Use them as profile pictures, cover photos, and in your regular posts to engage your audience.
Social Media Stories and Videos: Incorporate your professional images into Instagram Stories, IG Reels, YouTube Shorts, and TikToks. These platforms favor visual content, and using professional photos can make your short videos more appealing and professional.
Website: Your website is a crucial touchpoint for customers. Use professional images on landing pages, the about page, and throughout your site to create a cohesive and attractive user experience.
Email Signature: Add a professional photo to your email signature. This personal touch can enhance your email communications and reinforce your brand with every message you send.
Portfolio: Showcase your work with high-quality images in your portfolio. Whether it's a digital or printed portfolio, professional photos can highlight your skills and projects effectively.
Client Proposals: Enhance your client proposals with professional images. Visual elements can help illustrate your points, making your proposals more persuasive and visually appealing.
Printed/Displayed in Your Workplace: Use your brand photography to decorate your office space. Displaying these images can reinforce your brand identity internally and impress clients and visitors.
Email Marketing: Incorporate brand photos into your email newsletters. Visual content can increase engagement rates, making your emails more attractive and informative.
Brochures and Marketing Collateral: Use professional images in brochures, flyers, and other marketing materials. High-quality visuals can make your print materials stand out and leave a lasting impression.
Pinterest Pins: Pinterest is a highly visual platform. Use your brand photos to create eye-catching pins that can drive traffic to your website and enhance your brand's visibility.
Blog Posts: Enhance your blog posts with professional visuals. Images help to convey your messages more clearly and make your content more engaging for readers.
Business Cards: Incorporate your brand photography into your business cards. A striking image can make your card memorable and help you stand out from the competition.
Press Kits: Include professional images in your press kits. When reaching out to media, high-quality visuals can make a significant difference and help tell your brand’s story effectively.
No matter who the client is, we always make sure that we know the goal of the photos being produced. Taking a solid look at this list can help you determine what you’d like to shoot, and can further assist in the planning of your session. And if this list is a bit overwhelming, we’re more than happy to help you figure out what you need, and how to approach your brand photo session.
By strategically using your professional brand photography, you can create a cohesive, solid, and compelling brand presence that attracts and retains clients like we have. High-quality visuals not only enhance your professional image but also help communicate your brand’s values and story more effectively.
