Sax and Ro: Brand Photos by Houston Brand Photographer Lightbulb League
We had the pleasure of working with Sax and Ro, a hair extension company that specializes in high-quality, natural-looking extensions. They stopped by for a brand photo session, and while we grabbed a few shots of hairstylists working with the extensions, the main focus was e-commerce photography—specifically, capturing the full range of color shades they offer.
The Importance of E-Commerce Photography
When it comes to selling online, product photos aren’t just important—they’re everything. Customers aren’t able to touch or feel the product, so the images have to do all the talking. For a brand like Sax and Ro, where color accuracy is crucial, high-quality, well-lit, and true-to-tone images are non-negotiable.
We took the time to make sure each shade was photographed consistently, capturing the richness and dimension of the extensions under studio lighting. Whether a customer is looking for the perfect platinum blonde or a deep, dimensional brunette, these images will help them confidently choose the right match.
A Few Behind-the-Scenes Moments
While the e-commerce shots were the priority, we also captured some brand lifestyle photos—hairstylists working their magic, styling the extensions, and showing how seamlessly they blend. These types of images are perfect for social media, website visuals, and marketing materials, helping Sax and Ro showcase not just their product, but the experience of using it.
Why a Mix of E-Commerce and Brand Photography Matters
For any product-based business, a mix of clean, crisp product shots and lifestyle brand imagery is key. The e-commerce photos create clarity and confidence in the purchase process, while the brand imagery brings the product to life, adding personality and trust to the brand. Sax and Ro now has both—giving them a strong visual foundation to market their extensions effectively.
If you’re a product-based business looking for fresh, on-brand photography that actually helps drive sales, let’s chat. Whether you need updated e-commerce photos or something more lifestyle-driven, we’ve got you covered.
