Isidore & Augustine rebrand

November 1, 2018

How to approach your brand photo session when you’re going through a rebrand

Isidore & Augustine is a wedding stationery boutique producing design-forward, luxury ephemera for the modern and artfully refined couple. Nicolette Selman of has an effortless and timeless feel to every design she produces. It wasn’t until early 2018 that Nicolette brought her already-thriving business to the next level in many ways. She invested in a total rebrand of her business. Her brand was already so elevated with many photos to use for marketing purposes. What she needed were some new photos that were on-brand according to the new face of her business.

Process photos

She was kind enough to invite me into her studio space to take some process photos of her working her magic. She bought a letterpress machine during her rebrand that she wanted photos with. And of course we also had to get some photos with the studio pup, Caroline, who is my new bestie. Nicolette started by showing me how the letterpress machine works. Things like where she places the custom polymer plates that press the design onto the paper. She also showed me which lever to pull to activate the press, how and where to oil it. There’s seriously a science to mastering an old letter press machine. Nicolette meticulously places the paper she’s letter pressing. You can tell she’s got a definite rhythm down while working on the machine. The process is so necessary when you have client orders of 200+ invitations to produce!

It was actually kind of intimidating to watch her navigate this beast so seamlessly. Nicolette said once she got the hang of using the letterpress machine, muscle memory formed and it’s easy as pie to use.

Show off the behind the scenes for your brand

After showing me how the machine worked, she explained and showed me how to mix the ink to apply to the machine, which then transfers to the polymer plate in order to leave the design on the paper. It’s such an interesting thing to watch happen. When you own a business in which there are so many aspects of behind the scenes, I think it’s so important to show that off to potential clients. It’s so special that Nicolette can do her letterpress work in-house now that she has her own machine, so that’s just another selling point for her business. Branding photos are so important for businesses like hers because now, people can see how she produces the amazing work that she does!

Photographer: Lightbulb League | Stationery design + letterpress: Nicolette Selman of Isidore + Augustine | Film lab: The FIND Lab

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What a timeless craft, what an authentic gift, what a rare beauty! Thanks for this wonderful story.

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