What to Wear for Your Brand Photos: Styling Tips to Look Your Best on Camera
When it comes to your brand session, the clothes you wear play a crucial role in telling your story and showcasing your brand’s identity. While it might seem tempting to throw on your go-to outfit, we always recommend hiring a wardrobe stylist to truly maximize what you can get out of your session. A stylist brings an expert eye to curate outfits that not only look great on camera but also align with your brand’s message and vibe. However, if a stylist isn’t in the cards for you, we’ve got some tips and tricks to help you choose the perfect wardrobe for your photoshoot.
Stay True to Your Brand’s Identity
Your clothing should reflect who you are and what your brand stands for. Whether your brand is sleek and modern, laid-back and casual, or vibrant and creative, your wardrobe should mirror that. If you’re an entrepreneur in a professional field, choose polished, structured pieces. If your brand exudes a relaxed vibe, go for comfortable, casual looks that feel effortless. The key is to wear clothing that not only looks good but feels authentic to you and your business.
Keep It Simple and Timeless
While trendy outfits might seem fun, they can quickly date your photos. For brand photography, we recommend opting for classic, timeless styles that won’t look out of place in a few years. Solid colors tend to photograph well and keep the focus on you, rather than your clothing. Avoid overly busy patterns that might distract from your face or products, especially if they clash with your backdrop or other outfits. Simple, clean lines are always a safe bet.
Choose Colors That Complement Your Brand Palette
If your brand has specific colors, incorporate them into your wardrobe to keep the visual aesthetic cohesive. For example, if your brand’s colors are soft neutrals, wearing earthy tones or muted shades will help align your look with your overall brand identity. On the flip side, if your brand is bold and dynamic, you can experiment with bright, vibrant colors that pop on camera. But remember, balance is key-- avoid overwhelming the viewer with too many competing colors.
Prioritize Comfort and Confidence
Feeling good in your clothes translates to looking good on camera. Choose outfits that fit well and allow you to move comfortably. If you’re constantly adjusting your clothes during the session, it can distract you from being in the moment and showing up as your authentic self. Make sure you try on your outfits before the shoot, and consider how they make you feel. When you’re comfortable, it’ll naturally shine through in your photos.
Layers and Accessories Add Depth
Adding layers to your outfit-- like jackets, cardigans, or scarves-- can create visual interest and texture in your photos. Accessories like jewelry, watches, or belts can also elevate your look, but keep it simple and avoid anything too chunky or distracting. A few well-chosen accessories can enhance your outfit without stealing the spotlight.
Avoid Overly Logoed or Branded Clothing
While you may be a walking billboard for your business, clothing with large logos or brand names can detract from the professional, polished feel you want to convey. Opt for clothing that’s subtle and sophisticated rather than overtly promotional. This allows the focus to remain on you and your brand without unnecessary distractions.
Think About the Setting
Consider where your photoshoot will take place. If you’re shooting in a natural environment, earth tones or flowy fabrics can complement the surroundings. If you’re in a studio with clean, minimalist backdrops, bold, solid colors or sleek lines might work best. Coordinating your wardrobe with the location helps create a harmonious look that enhances the overall feel of the photos.
Bring Options for Variety
To get the most out of your brand session, bring multiple outfit options. Having a variety of looks will give you flexibility during the shoot and provide a wider range of images to choose from. You can play with different styles, colors, and layers to create diverse looks that match different aspects of your brand.
Consider Your Shoes
Although your shoes might not always be front and center, they’re still an important part of the overall look. Choose shoes that align with your brand’s style and ensure they’re comfortable for standing or walking if necessary. Avoid overly worn or impractical footwear, as they could detract from the overall polish of your outfit.
Keep Hair and Makeup in Mind
While we’re talking wardrobe, don’t forget the importance of hair and makeup for your brand session. Professional hair and makeup artists can help you look your best and ensure that everything is camera-ready. Even if you choose to do your own, take extra care in ensuring your hair is styled and makeup is fresh. This will help you feel confident and put together for the photoshoot.
Final Thoughts
When it comes to your brand session, your wardrobe can make a significant impact on the way your brand is perceived. While hiring a wardrobe stylist is always the best way to ensure everything is perfectly tailored to your vision, these tips will help guide you in the right direction. The clothes you choose should align with your brand’s identity, fit well, and make you feel comfortable and confident. With the right outfit choices, your photos will look polished, cohesive, and most importantly, authentic to you and your business.
