Lacey Michalek Interiors: Subscription Overview by Houston Brand Photographer Lightbulb League
Showcasing your design process through photos aren’t just nice to have; they’re essential for any interior designer. Whether you're working on a cozy home renovation or a sleek office space, process photos are a fantastic way to connect with your audience, build trust, and grow your brand.
We were contacted by Lacey Michalek, an interior designer based in Houston. She needed photos of herself in the spaces she designed to boost her online presence and connect with her audience. Like we’ve talked about here time and time again, showcasing the human behind the brand shows your audience your face, giving you opportunities to build trust. Humans want to buy from and work with humans, and Lacey wanted to show herself rather than just the spaces she worked on.
Here are the top 5 reasons why it’s important for a creative professional like Lacey (and maybe for you, too) to have process photos:
Process photos make your brand more human. People crave authenticity, and giving a behind-the-scenes look at how you transform a space makes you more relatable. It lets your audience see the effort, skill, and passion that go into your projects. When clients see the story behind your designs, they’re more likely to feel a connection to your brand, leading to more loyalty and word-of-mouth buzz.
Process photos also help you stand out from the competition. In a market filled with talented designers, your unique approach and style become your signature. Capturing these moments not only shows off your expertise but also highlights what makes your work special. This visual storytelling can be the deciding factor for someone choosing your services over another designer's.
Additionally, process photos are great for educating your audience. Many people love to understand the details behind design decisions. By sharing your process, you make the journey clear and interesting, showing the materials, methods, and thought processes involved. This kind of transparency builds trust, as clients appreciate knowing exactly what goes into creating their dream spaces.
These photos are also gold for your marketing efforts. High-quality images of your design process can be used across all your platforms—social media, your website, newsletters, and even press releases. They keep your content fresh and engaging and reinforce your brand identity. Regularly sharing behind-the-scenes looks keeps your audience interested and excited about what you’ll create next.
And don't forget, process photos can be a great motivational boost for you too. Looking back on your journey and seeing how your projects have evolved can be incredibly rewarding. It’s a reminder of your growth, the challenges you've overcome, and the milestones you’ve achieved.
Here are some of our favorite images from our time spent with Lacey throughout her Houston brand photography subscription
In a nutshell, process photos are a win-win for any interior designer. They help you connect with your audience, stand out in a crowded market, build trust through transparency, provide awesome marketing content, and inspire you to keep creating.
Ready to look into booking your own Houston brand photography session? Feel free to reach out to us to get the ball rolling.
