How Many Photos Do You Actually Need From Your Brand’s Photo Session
When planning a brand photography session, one of the biggest questions to consider is: How many photos do you actually need? The answer depends on how you intend to use them. While some businesses can get by with a handful of high-quality images, others need a steady stream of fresh content to stay visible and relevant.
Your Website & Essential Brand Photos
For most brands, a few standout headshots, a handful of branded portraits, and around 10 key images for your website are a great starting point. These might include:
• A professional headshot for your About page and LinkedIn
• A few lifestyle portraits that showcase your personality and brand values
• Website images for your homepage, services page, and contact page
• Background imagery, such as workspace photos or product-in-use shots.
If you don’t update your website frequently, you may not need a large volume of photos; just enough to cover all essential brand touchpoints.
Ongoing Content for Social Media & Marketing
If you’re active on social media, a blog, or email marketing, you’ll likely need a broader selection of images. A single brand session (or a brand photo subscription) ensures you always have fresh content for:
• Seasonal promotions and product launches
• Social media posts, Reels, and Stories
• Email campaigns and newsletters
• Press features or collaborations
Having a steady flow of fresh images helps keep your brand visually engaging and relevant without constantly repeating the same content.
Industry-Specific Photo Needs
Different types of photography sessions require different approaches:
• Food & Drink Photography: These sessions focus on polished, intentional images of the final product. Lighting, styling, and composition are carefully planned, often with a specific shot list.
• Product Photography: Especially for e-commerce brands, product photos must be clear, consistent, and high-quality, with a defined number of images per product.
• Interior Photography: Whether for designers, builders, or realtors, interior shoots require meticulous lighting and staging to capture spaces accurately and beautifully.
Unlike brand photography, where there’s room for variety and spontaneity, these sessions are more structured with a precise number of images agreed upon beforehand.
So, How Many Photos Do You Need?
If your brand presence is minimal, a smaller session with around 10-20 images may be enough. If you post frequently on social media or run regular marketing campaigns, you’ll benefit from a larger session— or even a subscription— to keep your content fresh and relevant.
Ultimately, the right number of images depends on how you show up in your business. If you’re unsure, let’s chat! We can help you determine exactly what’s best for your brand.
