The Differences of iPhone Video for Brand Photography vs Product Photography

When it comes to iPhone video coverage, there’s a noticeable difference between product photo sessions and brand photo sessions, particularly in the amount of planning and flexibility involved.

Product Sessions

For product photo sessions, the planning is more detailed and precise. These shoots are designed with a clear vision of what the final images will look like. Every detail is meticulously arranged, from the product’s placement to the lighting and background. The goal is to showcase the product in its best light, emphasizing its features and design. The iPhone video used during these sessions typically follows a structured plan. This includes minimal movement to ensure each shot is captured in a controlled and composed manner, allowing for close-ups or slow-motion shots that highlight the product’s details. With fewer moving parts during the shoot, there’s little room for spontaneity- everything is calculated to ensure the product is the focus.

Brand Sessions

In contrast, brand photo sessions offer more creative freedom and room for spontaneity. While there’s still some planning involved, brand sessions are generally less rigid. These sessions often focus on capturing the personality behind the brand, telling a story, and documenting behind-the-scenes moments. The iPhone video in these sessions allows for more dynamic shots, incorporating candid moments and natural reactions. The flexibility of a brand session means there’s more opportunity for improvisation, allowing the session to unfold in real-time and capturing authentic, unplanned moments that convey the brand’s essence.

In summary, product photo sessions are more structured and planned out, with the iPhone video serving as a tool for capturing precise, polished, well-composed shots.

Brand photo sessions, on the other hand, allow for more spontaneity and creativity, with the iPhone video capturing the brand’s story as it happens in an organic and dynamic way.

If you’re in the market for iPhone video of any kind, please be sure to contact us!