A couple of years ago, our good friend Erin asked if we could get together and photograph a couple of her luxury handcrafted hair accessories so she could have some images to share of her work. We absolutely loved the experience and that’s mostly what inspired us to begin offering brand session for artists & small business owners. You can read more about that first shoot by clicking here. We loved working together with Erin to style her pieces in flat lay shots, product shots, and on a model. Working with physical objects was fun and we enjoyed doing it. So why not start offering brand sessions?
Photographing products and inventory for businesses was right up our alley. After a couple of shoots, we started receiving inquiries for service-based small businesses like wedding planners, photographers, workshops, business coaches, or virtual assistants. We had to get a little more creative with my suggestions as to how we could create images for them to market their businesses since we didn’t have any physical products to work with. We would need to come up with other visual solutions! We would dig a little deeper together to figure out how they worked as a business, who they worked with and who their ideal client was, what their everyday workflow looked like, and what kinds of tools they might utilize while working. This was a new kind of preparation for a shoot that we hadn’t dealt with before.
From that point on, we were doing more research than ever on ways to show off these unique brands whether they offered products or services. That’s when we truly realized how powerful of a role that people’s brand images could play within their marketing. We were now making sure the images were up to the standards of another business’ marketing plan, and using our own art to represent another person’s business. That responsibility has a holds a lot of weight, in our book! We’re so honored that those who inquire with us consider our work to represent their livelihoods.
Fast forward a few years and here we am; consistently booking brand sessions and so looking forward to what the future holds for me + this business.