Using stock images for your visual marketing can be a beautiful thing. It’s convenient, you don’t have to commit to an entire custom brand session, and they’re far more affordable. To make sure you’re getting the most out of your investment, we’re showing you 3 effective ways you can use your stock photos and stretch your dollar further!
3 Ways to Use Your Free Stock Photos
If you’re not already using Pinterest to market your business, you need to be! It’s almost like the millennial’s Google. Well, at least it is for me, as a visual learner. Just one scroll through Pinterest presents me with as much inspiration as I need, especially from creative small businesses just like yours!
A very simple and free tool you can use to create pins for Pinterest is Canva. All you have to do is choose a template, drag and drop your free stock photos into templates, and voila! Here are a couple of quick pins I created on Canva in less than 10 minutes, and all can be used to promote my business using those awesome free stock photos. In fact, I will be using these graphics to promote this very blog post on Pinterest!
You are more than welcome to use your stock images all by themselves on social media. It’s also a great idea to layer the images with brand specific elements + graphics like your logo, your tagline/ mission statement, sub logos, some of the copy from your website, or your favorite quotes. You can also use them as photos in personal or business posts to promote sales or discounts. I want to send a huge thank you to Bee Creative Co for designing these awesome graphics as an example of how you can style the free stock photos differently. If you’re in need of any graphic design or web design projects, I would reach out to Brianne. She’s a gem!
Website Hero or Banner photos
A hero image is usually the image that is large, front and center on your website to welcome potential clients to your little corner of the internet. While it might be better to have a photo that specifically represents you + your brand like one that might be captured at a custom brand session, stock photos can certainly work if you aren’t at a point in your business to have custom brand photos. Here’s an example of how you could use a stock image as your hero image.
I hope these ideas help you in making the most of your free stock photos! If you haven’t yet received yours, just fill out the form below and they’ll be sent straight to your inbox. Y’all have a great day!